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Optimizely Attributes API: custom attributes for audience targeting and segmentation

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Category
services
Where
New York City, New York, United States
Listed until

Optimizely Attributes API lets you manage the custom attributes used for audience targeting and segmentation. It is part of the Optimizely REST API (base URL https://api.optimizely.com/v2), so teams running experiments and personalization on the Optimizely platform can create and maintain the attributes that define who sees what. Typical users are developers, experimentation engineers and marketing technologists who want to keep targeting data in step with their own systems.

This listing is posted by the APIs.io catalog. APIs.io does not own or sell this API; we get access from the provider, Optimizely, a digital experience platform covering A/B testing, feature flagging, content management and commerce.

Published for it: OpenAPI, Documentation, AsyncAPI, GraphQL and JSONSchema artifacts.

Provider Kin Score: 75.5 (exemplar band). Agent Readiness: 56.3 (agent-ready band), scored 2026-10-31.

Pricing: set by the provider. The provider's access is paid, with self-serve signup.

Condition: a live hosted API listed in the APIs.io catalog. You call the provider's own endpoint.

Docs: https://docs.developers.optimizely.com/web-experimentation/docs/rest-api-introduction

Catalog listing: https://apis.io/apis/optimizely/optimizely-attributes-api/ Provider: https://www.optimizely.com/

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